The internet is not free.
All that wonderful content we consume daily—someone is getting paid to put it on the internet for us to read, like, thumbs up or thumbs down —because of ads.
With so many ads on the internet, you may wonder if spending money on ads is even worth it. The answer is that it depends.
Ads can boost brand awareness, target specific populations, and promote special offers. While many other marketing tactics focus on organic growth — that can take time. Ads can generate immediate results and deliver traffic immediately.
The good thing about ads is that they can be really inexpensive to run. For as little as $1 per day, you can run ads on social media platforms like Facebook or Instagram. For search ads, you only pay per click—when a targeted customer clicks on your ad—so it can be even cheaper!
Oh, by the way, if you are a nonprofit, did you know that Google offers $10,000 a month in free ad money for nonprofits?
– Steuart Henderson Britt
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